The Chocolate vs. Toffee tv ad wars, and their implications for us all

May 2, 2008

Once upon a time, chocolate wasn’t the sinful adult indulgence we now know it as – it was just another sweet to be eaten by children , or grownups if it was Christmas. It only got to be the way it is during the tv advertising wars in the 80s – chocolate and toffee were both heavily advertised on the tv (remember those Toffo ads?), but Cadbury’s, with their flake ads, aimed their products at adults rather than kids. If only Toffo had hired the Cadbury’s ad agency toffee would be the sexy sweet

p.s. This post should perhaps have been prefixed with the phrase “I reckon …”. Too late now


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: