Once upon a time, chocolate wasn’t the sinful adult indulgence we now know it as – it was just another sweet to be eaten by children , or grownups if it was Christmas. It only got to be the way it is during the tv advertising wars in the 80s – chocolate and toffee were both heavily advertised on the tv (remember those Toffo ads?), but Cadbury’s, with their flake ads, aimed their products at adults rather than kids. If only Toffo had hired the Cadbury’s ad agency toffee would be the sexy sweet
p.s. This post should perhaps have been prefixed with the phrase “I reckon …”. Too late now
